Bulldog Gin

Bulldog Gin Bloody Good Campaign​​​​​​​
We were tasked to increase awareness of the Bulldog gin brand and place it amongst the top premium gins of the world while creating a brazen culture influenced by the British Invasion movement of the 60's.
We created a 30 second ad from concept to production to post production all within a week. We ran these ads on taxi tv in the New York City area for a full quarter leading up to a Fashion Week event. For those who take the underground, we ran out of home subway ads at all the trendsetting stops along the L-Train from the Meatpacking District to Bushwick. 
Agency: Night Agency | Director: Ryan Lawrence | Director of Photography: Ryan Lawrence + Kirt Blackwood 
Production Manager: Alisyn Trani | Camera Assist: Lia Fernandez | Post and Music: Ryan Lawrence
In less than a year, Bulldog gin would take over most of the east coast and Europe when it inks a distribution deal with Gruppo Campari. And just recently, Bulldog Gin was just purchased for $55 million from Gruppo Campari adding to the brand's grand appeal and brazen attitude. 
Bloody Good Ads
Photography by Ryan Lawrence
Bulldog Gin
2012 Creative Web Rebrand + Mobile App
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