PowerBar NYC

PowerBar Run & This City

PowerBar
 
We were appointed by PowerBar, a proud sponsor of the ING New York City Marathon, to put together two spots that reflected the beauty of the New York City Marathon. Filming commenced a few days before Hurricane Sandy's devastating arrival. We actually shot along the path of the marathon in the span of two days filming the surroundings and aesthetics of the different neighborhoods within the 5 boroughs of New York City. Although this video was meant a tribute to all the athletes that would have participated in the canceled marathon, it now serves as a inspiration to the people of New York City. The strength and will of those affected by Hurricane Sandy.

Client: PowerBar
Agency: Night Agency

Director: Ryan Lawrence
Copywriter: Will Vancans
Production Manager: Alisyn Trani
Camera Assist: Emily Wyler
Post and Music: Ryan Lawrence

Press:

http://www.adweek.com/adfreak/sandys-wake-power-bars-nyc-marathon-ads-are-weirdly-gripping-144969

http://www.mediabistro.com/agencyspy/if-the-nyc-marathon-goes-on-as-planned-perhaps-power-bar-can-inspire-you_b40631

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