‘19-’24
Apple
Marcom LA
‘21-’24
At Apple, I’ve worked across some of the company’s most iconic services. Apple Books, Card, Cash, Gift Card, Music, One, Pay, Sports, TV, and Wallet.
Each with its own rhythm. Each requiring a unique balance of discipline, and creativity.
My role was at the intersection of design, motion, and art direction. The work wasn’t just about visual clarity. It was about creating emotional clarity too. Whether we were building flexible design systems or tapping into human behaviors; the focus has always been to design with intention, and care.
Over the last few years, I was instrumental in the creation, and process of multiple marketing toolkits, brand and product launches, visual identities, and working templates that made our work scalable across multiple platforms including digital, interactive, print, product, and web.
Color, and motion weren’t just aesthetic choices. They became part of a larger visual language. I approached typography, gradients, materiality, modularity, and color theory as emotional tools; ways to express energy, and identity across the ecosystem.
“The focus has always been to design with intention, and care.”
The work at Marcom LA involved working with cross-functional teams. Collaboration has always been important to me. It’s truly a privilege to create such timeless works with friends, colleagues, and teams from different parts of the world. We aligned on a shared vision, and collaborative practice.
The most meaningful part of the work wasn’t just what we made, but how we made it through listening, debating, iteration, and experimentation. That was our north star.
Ultimately, it was about creating with the people we want to create with.
And these experiences wouldn’t have been possible without the incredibly bright, highly-creative, kind, and courageous people I had the chance to collaborate, and work with. Together, we helped define, and redefine how Apple’s services not only work, but how they feel.
TEAM
CROSS-FUNCTIONAL TEAMS
APPLE MARCOM LA DESIGN STUDIO
CREATIVE, CG STUDIO, APPLE BOOKS, CARD, CASH, GIFT CARD, MUSIC, ONE, PAY, SPORTS, TV, WALLET, MARKETING, PRODUCT, HARDWARE, SOFTWARE, ENGINEERING, MUSIC SUPERVISION, BA / LEGAL, PHOTO, STRATEGY, MOTION, DIGITAL MARKETING, VALUES, ENVIRONMENTAL, AND OTHER GLOBAL MARKETS