At Apple, I’ve worked across some of the company’s most iconic services. Apple Books, Card, Cash, Gift Card, Music, One, Pay, Sports, TV, and Wallet.

Each with its own rhythm. Each requiring a unique balance of discipline, and creativity.

My role was at the intersection of design, motion, and art direction. The work wasn’t just about visual clarity. It was about creating emotional clarity too. Whether we were building flexible design systems or tapping into human behaviors and connections; my focus has always been to design with intention, and care.

Over the last few years, I helped lead the creation and process of multiple marketing toolkits, brand and product launches, visual identities, and working templates that made our work scalable across multiple platforms including digital, print, product, and web.

Color, and motion weren’t just aesthetic choices. They became part of a larger visual language. I approached gradients, and color theory as emotional tools; ways to express energy across our ecosystem. Our work at Marcom LA has ultimately inspired other cross-functional teams including hardware, and software.

Collaboration was important. It’s true. It’s a wonderful thing to build a creative bridge between colleagues, and teams. Aligning on both a shared creative vision, and Apple's standard of design.

The most meaningful part of the work wasn’t just what we made, but how we made it through listening, debating, iteration, experimentation, and having a deep shared purpose.

It was about creating with the people we want to create with.

These experiences wouldn’t have been possible without the incredibly bright, highly-creative, and courageous people I had the chance to work with. Together, we helped define and redefine how Apple’s services not only work, but how they feel.