Fig. 01 —  Wallet icon and hero visual. We worked closely with both the internal CG Studio, and 3D studio Tendril for both the hardware and hands.

We first launched with four states; Arizona, Colorado, Georgia, and Maryland. We needed a flexible design, and color system that would be able to accomodate future State IDs.

Expanding upon the Wallet Brand Identity, we create a distinctive, and responsive color system for each State ID. This creates a modular visual system. The State IDs will each have a unique design, and a corresponding, bespoke 4-color system.



Fig. 02 — State IDs; creating a color system based on the colors found in the State ID illustration.

The following images exemplify how this responsive color system plays out across the ID in Wallet visual language.

Fig. 03 — Visual language, and identity system.

The ID in Wallet identity system are inspired by the Wallet app icon card stack and infused with product-specific color, and design elements. The result is a look and feel that can expand across all 50 states. We created a marketing toolkit, guidelines, and static and motion templates for future implementation, and expansion of the ID in Wallet identity. 

Fig. 04 — Marketing Toolkit; 103 pages. 

Fig. 05 — Email, display ads, and digital out of home.

In addition to the marketing toolkit, and digital out of home, we worked closely with the Interactive team to launch a landing page for ID in Wallet. Since launch, four more state IDs have been added. We collaborated with design studio Trollbäck, 3D studio Tendril, and production studio Media Monks.

Check out ID in Wallet︎︎︎