Jack in the Box // Branding and Digital Design
Jack in the Box
Branding, Packaging and Digital Design
Jack in the Box was in need to rediscover their core values through different applications of design. A brand book was made internally to understand Jack in the Box’s legacy and eventually lead to design choices in the packaging and digital space. With a wide array of food options, Jack in the Box was in need of a packaging design system that was intuitive and easy to learn for employees. The brand booklet would later influence a lot of the design for digital platforms as well.
Credits Creative Lead / Senior Designer