‘08-’24
Acid
Visual Identity
’22
Acid is a trailer music company by Will Quiney and Johan Hugo that captures the duo’s eclectic taste and production in music, trailer music. The Acid visual identity is meant to feel like a juxtaposition, a soft contrast, a feel-good vibe. The art direction, and aesthetics should contrast the harshness and the connotations associated with the word—“Acid”.
Fig. 01 — Initial modular logo designs.
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The basis of the visual identity system is to have a cohesive look between the logo, imagery and information. The image is slightly angled between 2-3 degrees in order to give the composition a more natural aesthetic. The logo meant to be modular, as the flower / animal can be interchangeable depending on the mood of each volume of music.
The basis of the visual identity system is to have a cohesive look between the logo, imagery and information. The image is slightly angled between 2-3 degrees in order to give the composition a more natural aesthetic. The logo meant to be modular, as the flower / animal can be interchangeable depending on the mood of each volume of music.
Fig. 02 — Visual identity, typography, and guidelines.
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Fig. 03 — Design System.
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Fig. 03 — Design System.
2022
FREELANCE
DESIGN LEAD, CREATIVE DIRECTION,
MOTION DESIGN
VISUAL IDENTITY
TYPE AND LOGO DESIGN
Check out Acid, a trailer music company ︎︎︎
CREDITS
CLIENT
CREATIVE DIRECTOR
CLIENT
CREATIVE DIRECTOR
ACID
JOHAN HUGO
WILL QUINEY
RYAN LAWRENCE