Studio & Culture

GrandSon is an interdisciplinary, award-winning, creative studio founded by visionary creative director Goktug Sarioz, an entertainment industry veteran with over 25 years of experience. Deeply rooted in art, design, entertainment, and technology; his practice is dedicated to designing stunning brand narratives with curiosity at the core of it’s process. Taking what he learned as a DJ from the 90’s, he combines the understanding of music, and pace with his love for film. Simply, the studio crafts content that inspires conversation and action.

Served as design lead for over 2 years; oversaw art direction, and the motion department. Guided, and mentored our designers, producers, editors, and writers through the principles of art & design, meditation through practice, and mindfulness.

Fig. 01 — Social Feed. A representation of the studio work & culture.

Created an approach for modular, and flexible design systems, toolkits, and visual identities for our film partners that created a more streamline process, which enabled us to experiment with our craft, and vision for a film campaign.

Introduced new ways of thinking, and understanding for creating the visual language, colors, and aesthetics of a particular film. And often drawing on eclectic analogue techniques, and unorthodox design practices to create something that feels timeless.

Fig. 02 — Social nature retreat in Sequoia National Park. Lead the design studio to design the overall graphics, and creation of swag.

Cultivating a sense of studio culture, and branded aesthetics for GrandSon’s online presence. This helped lure, and retain talent while attracting more client work.

Established a design system, and motion language for Radio GrandSon, curated mixtapes created by internal staff and freelancers. GrandSon is an interdisciplinary studio based in Culver City, California.


Fig. 03 — GrandSon Radio, modular system vibes.

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